Privacy Policy

Information we may be holding about you

We collect and process the following types of personal data:

  • Personal identifiers such as name, address, employer, job title which you provide to us through our enquiry or contact forms and which we use: a) to fulfil any request you make (e.g. registering a warranty service agreement, subscribing to a communications service, fulfilling requests for information etc.); and b) to create a data base of people who have expressed interest in our companies, products or services. We may also use this information to validate your identity via Facebook authentication services if you sign up to our services via social media.
  • Feedback and opinions which you provide to us through our enquiry or contact forms is processed to allow us to answer queries and complaints you may have and to help us evaluate the quality and consistency of our services.
  • Details of your visits to our website including your IP address, pages visited, dwell time, and the page you were referred from which we collect from your browser to enable us to monitor the performance and relevance of our website and our ad words campaigns.

We may also use the information we hold about you to create a profile of you to segment our database and for direct marketing purposes including sending you marketing and promotional materials.

If you join our communications program we collect information about each email we have sent to you and your interaction with them including the number of times opened, deliverability, which sections you clicked on etc. which we use to measure the effectiveness of our email campaigns, to plan marketing campaigns and to segment our database.

We may also undertake additional data processing activities but will ensure they are compatible with the purposes above. If we chose to process your personal data for any purpose incompatible with those described above we will provide you with appropriate information at the point where you come across those additional purposes and prior to commencing any such additional processing activities.

Legal basis for processing

The legal basis for processing personal data is the pursuit of our legitimate interests which are seeking to promote, develop and grow our group of businesses through the sale of products and services and to provide excellent customer services.

If you buy any products or services from our website the legal basis for processing personal data about you in those circumstances is the fulfilment of the contract with you brought about by the transaction.

If you subscribe to our marketing communications program we may send to you unsolicited direct email marketing materials but only where you have granted your consent or if they relate to products and services similar to those you have previously bought from us or expressed interest in.


Data retention

We will hold information about you in our data systems only for as long as we need to hold it which is generally as follows:

  • As long as you continue to use our services and log into our website we will retain and process information about you.
  • We will hold information about how you interact with our electronic communications while ever the data is relevant for as long as:

a. the individual remains in their job;

b. they have an interest in Shanghai Yucheng Leather Products Co., Ltd. products;

c. Shanghai Yucheng Leather Products Co., Ltd.  products remain relevant for their organisation.

  • When personal data is deleted from our database we retain secure records on for back up purposes which are only used in business-critical circumstances
  • Any personal data linked to insurance claims is retained indefinitely.

We reserve the right to review our retention policy and to shorten our retention periods if we feel this is appropriate. We will not lengthen our retention periods without letting you know.

Your Rights

Data protection law grants you certain rights (‘information rights’) which provide you with:


Right of access and of data portability. You have the right of access to information we hold about or concerning you and/or to have it transferred to another data controller in some circumstances. If you would like to exercise this right you should contact our Data Protection Officer.
Right of rectification or erasure. If you feel that any data that we hold about you is inaccurate you have the right to ask us to correct or rectify it. You also have a right to ask us to erase information about you where you can demonstrate that the data we hold is no longer needed by us, or if you withdraw the consent upon which our processing is based, or if you feel that we are unlawfully processing your data. Your right of rectification and erasure extends to anyone we have disclosed your personal information to and we will/shall take all reasonable steps to inform those with whom we have shared your data about your request for erasure.
Right to restriction of processing. You have a right to request that we refrain from processing your data where you contest its accuracy, or the processing is unlawful and you have opposed its erasure, or where we don’t need to hold your data anymore but you need us to in order to establish, exercise or defend any legal claims, or we are in dispute about the legality of our processing your personal data.
Right to object. You have a right to object to our processing of your personal data where the basis of the processing is our legitimate interests including but not limited to direct marketing and profiling.
Right to Withdraw Consent. You have the right to withdraw your consent for the processing of your personal data where the processing is based on consent. To withdraw consent please select the unsubscribe option in the most recent electronic marketing communication you have received or alternatively you can write to us
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